How to Choose the Best Press Release Service for You

Do you want to get the best press release service for your business?

It can be hard to know what you should look for because many different companies are out there. There are also several things to consider when looking for the best press release service.

Do you want an online option or one that is local? Should it be free or paid for? How much time should it take to write your own content over outsourcing it?

It can seem daunting and confusing, but you should never fear. Here are some tips on how best to go about choosing the best press release service for your business.

Do Your Research

There are many press release sites, and it can be hard to know which one is your best option. Think about your budget and what press release services you would like before starting any research. Sorting these ideas will help as you begin looking for press release distribution sites.

Decide if you want an online press release service or a local company to write releases for you. When choosing from several press distributors, the right choice might depend on your individual business needs.

Some companies offer press releases entirely free of charge, while others ask to be paid upfront and when the news is distributed. It is also important to consider how much work writing content yourself is compared to hiring a professional.

The press release service industry is not one regulated by any institution. This leads to much controversy in the press release distribution services environment over what is and isn’t allowed.

This should always be considered when choosing a press release writing service since it will affect the success of your press release. You don’t want to fall foul of any regulations.

Google Search

It is possible to check out a press release writing service’s history. And this will be especially important if you’re hiring a local business. You might look at the testimonials from clients and any awards they’ve won, or qualifications gained.

You could also consider checking out their track record on review websites like Trustpilot. This information can help you gain an insight into their past work practices and clients’ opinions of them.

The easiest way to find more about what people are saying online is through Google searches. You can find all sorts of interesting reviews with just one quick search for any company you have in mind.

This doesn’t guarantee that those results are accurate, though. It never hurts to ask people directly — either through social media or email.

So, when you have a press release distribution service in mind, type the company name and press release into your search engine. You will find many press release examples and relevant press reports that are displayed on their site.

This should give you an idea of the kind of press release services they offer and how successful they may be for your business needs.

It is always good to take press releases with a pinch of salt. Some can be fake put out by various companies to look more popular through search result optimization.

Pricing Structure

Pricing for press release distribution services varies greatly. And it can be a good idea to choose a company that offers different packages depending on the level of service you want.

When looking at press releases, you have many options, such as which website they are posted on, whether or not they are e-mailed directly to journalists, and how often you would like them distributed.

Different companies offer different kinds of press release services. And some are more affordable than others. Do your research so that you don’t end up paying over the odds for the features you need.

Depending on your budget and business needs, a press release writing service might cost you anything from a few dollars to hundreds of dollars.

It can be helpful to have a detailed press release distribution service price breakdown. This will help you know the best option for your budget and ensure you get the most efficient service possible.

The cost of press releases will vary depending on the supplier, services included, and time spent. It’s best to consider how long it takes to write your own content and whether outsourcing would be worth it in the end.

Also, think about any extra features available with different types of packages. Let’s say more website exposure or publishing in industry journals that are hard to reach. Or maybe you’d like to use media contacts databases, which could boost your business’s profile online even further?

Do check out free options before going ahead with paid ones, though.

Testimonials From Past Clients

Testimonials are a great way to give you an idea of how well the press release writing service works.

This is especially true when it comes to reviews from clients on the service, such as the turnaround time and overall quality. This can also indicate what to expect before making your own order with the company in question.

However, just like press releases themselves, you should take these testimonials with a pinch of salt. They could be fakes put up by competitors trying to lower that company’s credibility or even paid for. You might want to take any results with a grain of salt and always get more unbiased opinions elsewhere.

Although testimonials can be helpful, they aren’t a sure-fire way to know if the press release writing service you are considering is worth it.


The clientele is a good indicator of how well the press release writing service will perform. Companies with more clients may have a better reputation and give you a better idea of what to expect from their services.

Also, larger companies are likely to offer things like additional business tools or media databases that may appeal if you run a bigger business.

Just remember — this could all change over time. So it’s always best to check reviews as soon as possible before committing yourself financially and finding out too late whether the reviews were accurate or not.

Additionally, make sure the company has served different businesses by looking through testimonials and other online resources. This can help you get an idea of the company’s range of services too.

Special Features

Different companies offer different kinds of press release distribution and writing services. So, do some research into what a company can offer you before deciding whether to hire them.

What features will give you the best value for money? Do you want to reach many journalists with one go, or would it be better to contact media outlets individually?

Other special features might come in handy, such as unlimited updates, statistics, a press release template, and website hosting options which vary from service to service. Take all these factors into account before choosing which press release writing service is right for you.

Check out this news release example.

Will the Press Release Service Reach the Right Audience?

Another thing to consider when choosing the perfect press release writing service for you is whether it will reach your target audience.

You don’t want to just blanket upload your press release on all kinds of distribution sites and end up reaching a completely wrong audience, do you? It would be pointless if no one’s interested in what you have to say or sell.

Therefore, the company must have a media database with contacts of reporters who are actually interested in your niche and products. Think about how such a database can benefit your business before making any financial commitment.

List of Outlets

What kind of media outlets will be interested in your press release? It’s important to know where you want your news to be distributed before hiring a company.

For instance, some companies focus on social networking and viral distribution. So, they won’t offer traditional methods of distribution like email or through the postal system.

You might have to hire multiple services if you want your news to reach journalists through all kinds of mediums. For instance, if you want to distribute your news digitally and on paper and need a multi-format press release service, it might be best to hire two separate companies.

However, this can also depend on the size of your business. Do you only have enough resources for one single press release service? It’s up to you to decide whether to go for multiple or a more streamlined approach.

Choose the Best Press Release Service

It’s important to consider a few things if you want to make sure the press release writing service you choose is right for your business.

While reviews are a good place to start, it can still be daunting to find the perfect match online. More so, when there are so many different companies offering their own unique services and features.

That’s why we’ve created this article.

We know that choosing the best press release service for your business isn’t always easy, but hopefully, our points above will give you some ideas on what factors should play into your decision-making process.

Keep reading our posts for more interesting content.

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