No matter what business you are running, you need to pay attention to online visibility.
Whether you have a physical store, or an online presence, and whether you offer services or make products, it is more important than ever to be online and be visible.
Think of it this way, if you had an ice cream truck and you drove through town with no branding, no sirens, and nothing to draw attention to the fact you are in fact an ice cream truck, why would anyone even think about buying ice cream from you?
It is not enough to be online, you need to shout about it too! Read on to find out how to increase online visibility for your business.
1.Content, Content, Content
The first step toward improving online visibility is by putting out something people want to see.
Content, one of the biggest buzzwords in business right now, but you need to understand it if you want to succeed.
Content is vital for several reasons:
- It establishes authority and expertise
- It helps grow your brand
- It allows users to interact with your work
Effective content does all of the above and more.
2.Use Social Media
This is crucial to both improve online visibility and local online visibility. Social media platforms have billions of users, but they also allow you to interact with them on a 1-to-1 basis.
Actively using social media and even paying for local advertising can really help to grow your business.
With all of the best intentions, time and effort in the world, you wouldn’t be able to reach anyone without the help of your customers.
Customers decide the fate of your business, so why not actively involve them in growing your business. Unless you actively encourage people to leave a positive review, they are unlikely to, but no one needs a push to leave a bad review.
And a negative review can be detrimental for your business with as many as 94% of people saying they have changed their mind about a product based on a negative review.
This goes along with everything stated so far. Whether you are engaging with the people who respond to your content, engaging with old and new customers on social media, or responding to positive and negative reviews, engagement is key.
Engaging your audience will help to establish your online presence as people see that you take the time to listen and respond. If you have 10,000 followers on Facebook, but you never respond, you will find that quickly, people will stop interacting.
5.Employ SEO Experts
All of this may sound like a lot, and honestly, it can be. If you feel like you need a push to get started, employ an SEO agency that can help.
With expert advice and guidance, these steps can be made simple and you can drastically improve your skills in your online visibility marketing toolbox.
Online Visibility = Business Vitality
Online visibility is so much more than simply making a website and publishing it. You need to take action and work to keep your business in a position that your customers can see it. Use the tips above to do just that.
If you found this article useful, check out some of our other articles on business and technology to help take your online presence even further.