SEO, or Search Engine Optimization, is the improvement of websites to provide maximum compatibility according to search engine algorithms.
Website content that is more compatible with search engines begins to appear in better positions in related keywords, which means more visitors and therefore more customers.
With expert SEO work, the website is improved with a focus on software, design, content, and user experience, and it starts to appeal to users in the best way, and therefore to search engines.
SEO is a multidisciplinary structure. For this reason, in SEO processes, it is a team effort that includes different disciplines, from designing the strategy to eliminating technical deficiencies, from optimizing the content to improving the user experience. In the SEO Work process, a strategy is determined according to the roadmap created after the analysis, and prioritization is made in line with the target KPIs. In this way, the process should be handled in detail by the whole team, from the mink of the company requesting SEO to the target audience expectation of the product and service.
Although SEO is a branch of digital marketing, the high conversion rate of organic visitors has created a need for SEO Consultancy and service demand for anyone who wants to increase their digital visibility for commercial goals. In this regard, the technical knowledge and industry experience of the SEO specialist is the most important factor that directly affects the benefit it will provide. Because the differences between the reflection of the optimization provided on the turnover have a power that can greatly affect the commercial future of the company.
Although SEO is considered as improving the position in the search engines, this is a rather shallow approach, which will miss the big picture and thus the big opportunities. As a result of the SEO work, the main purpose is to increase the total organic traffic and to achieve this according to the target KPIs.
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