In the 21st century, it’s not enough to work hard at running a business. You have to pump a ton of time into business marketing strategies, and even get involved in the world of digital marketing.
There are 30 million small businesses out there in our country — that’s more small businesses than the entire population of Venezuela. If you’re not absolutely on top of your marketing, one of your many competitors will gladly pick the ball up where you dropped it and steal your customers.
This article will walk you through six business strategies that will help you shine in today’s ever-changing world.
1. Rebuild That Website
Let’s face it, having a bad website in today’s world is just as bad as having a facility that smells bad. People want to feel like they can trust your business, and they won’t trust a business whose website looks like a scam.
Make sure your website contains vibrant pictures of your and your employees at work, as well as pictures that are representative of your products and services. Have a “contact us” page that’s easy to find. You should also have a page that contains your manifesto, bio, and thoughts about your industry.
2. Start A Blog
To drive traffic to that rebuilt website, why not start a blog? Blogging is a great way to share updates about new products, new services, and new members. Keeping your clients in the know about these things will turn them from part-time shoppers to full-time fans.
A blog is also great for SEO. SEO is the process of optimizing your website’s keywords so that you appear at the top of search engine results. Did you know that less than once percent of people click through to the second page of a search result?
However, you can’t just pump your website full of keywords, or Google’s algorithm will punish you and send you to the bottom of results. You need to put out content that creates value and pepper that content with your keywords.
3. Open Yourself Up To Reviews
Online reviews have democratized the process of determining a business’s quality. Now, rather than waiting for write-ups from critics, people can go online and read the reviews of customers just like them who want to share their honest opinions.
You might be surprised to learn this, but the community around online reviews is very positive. People care about helping other people have a great experience. 84 percent of people trust online reviews just as much as friends.
Adding customer reviews to your site can seem daunting — you’re opening yourself up to criticism after all. However, if you’re confident in the services you provide, you can easily bring in new customers with real-life testimonies.
There are ways to bait out positive reviews. If you can tell that a customer was particularly satisfied, reach out to them and tell them to read a review. Conveniently “forget” to ask less satisfied customers for reviews — they likely were having a bad day anyway.
Responding to customer reviews and working your keywords into your responses is a great way to boost your SEO.
4. Get On Social Media
Social media isn’t just for kids anymore. Worldwide, there are almost 4 billion people on social media. On a small business level, people find local small businesses near them every day due to simply stumbling upon them on their newsreel.
Social media marketing is less about going and grabbing the attention of customers and more about putting yourself in the way of success. Social media allows you to answer people’s questions in comments and DM’s, and make small, viral content that will help boost the number of people who come to your business.
Social media is also a great way to funnel people into your website. If you can hook them on your social media, they’ll wait in anticipation to see your site.
There’s no better way to advertise your business in a subtle way than to make your advertisements wearable. Buy merch for your team members, and display your t-shirts on your wall so that satisfied customers can wear your brand around.
Merch is a great way to turn the type of customers who come by every once in a while into those who come every week and invite all of their friends. It’s also a great way to get your brand recognized by your community.
One of the best options for merch is a great screen-printed tee. To learn more about screen-printed tees, check out these advantages.
6. Followups/Referral Program
This two-for-one is grouped this way because they both deal with multiplying your customers. Reach out to your satisfied customers, and ask them to take surveys asking what other services they’d like you to provide. This will get them thinking about you and make them more likely to come back.
A referral program is a process of asking customers to ask their friends to use your products or services. If they can prove that they referred a friend, you give them discounted or free services.
Learn These Business Marketing Strategy
Running a business isn’t easy.
However, by implementing business marketing strategies, you can make things a lot easier for yourself. Rebuild your website, start a blog, open your website up to online reviews, work on your social media page, manufacture some merch, and implement a referral program, and you’re far more likely to shine.
For more articles like this, check out our “business” section.