4 Powerful Techniques for Attracting Customers to Your Small Business

There are close to 31 million small businesses out there in the United States. Most likely, that means there are thousands of other businesses in your industry. If you want people to pick your business over other businesses, you will need to focus on attracting customers. 

But methods of attracting customers have shifted in the 21st century. Small business marketing doesn’t mean what it used to. If you want to learn how to get customers, you will need to shift the way you think about certain things.

This article will alk you through some tips to attract customers in 2021. 

1.Get Online 

With over 4 billion internet users in the world, your website is your new storefront. If you don’t have a website, you’re already missing out on tons of customers. 

In the 21st century, people no longer take drives through town looking to see which stores they’re going to patronize. They prefer to look on the internet to see who’s in town. 

If they go on the internet and land on your website — that’s great! However, if they find your website is in shambles, they may start to rethink their decision to patronize your company. 

There are many website designing services out there. We recommend that you make use of one.

Become familiar with the different types of websites. 

e-Commerce Site

If your company focuses on selling as many products as possible, you’ll probably want to run an e-commerce site. 

These sites are essentially digital storefronts that you’ll sell your products directly from. Make sure that you have as many images of your products as possible, and update your customers on the inventory of your products. 

Branding Site

If your site is more focused on getting people to come to events, you can’t sell anything directly from your site. However, you can create a branding site.

These websites essentially work as advertisements and should focus on making use of as many eye-catching images as possible. 

Lead Generation Site

Most people would benefit from a lead generation site, which is something of an in-between. If you can’t sell products directly from your website but still believe your website can help sell your products, a lead generation site is for you. 

Lead generation sites focus on funneling people from the internet to your in-person service. Usually, they’ll advertise your service and display your contact information, enticing people just enough to call you so you can make the sale.

2.Figure Out Your Demographics 

No matter what business you’re in, you’re going to attract a certain type of people. If you can figure out the pattern of the people who patronize your business, you can optimize your advertising strategy and bring in more customers. 

The most obvious indicators of demographics are age, race, sex, age, and location. However, the more specific you can get about the people you’re appealing to, the more business you’ll generate. 

The Internet Is Your Friend

We can’t stress how important the internet is to business in the 21st century. The internet has let people get hyper-specific about their identifies, their preferences, and the products/services that they buy. 

This is particularly true if you’re trying to appeal to young people. Youth subcultures have already existed, but now they’re getting more niche than ever.

By getting very specific about your marketing, messaging, branding, products, services, and customers, you’re allowing yourself to build up a fanbase. These people who are hyper-excited about your company will bring you in much more business than a large group of people who feel so-so about your business.  


There are very few businesses that simply offer one service/product. It’s likely that you have several aspects of your business. Figure out which aspects appeal to which people. 

Let’s take, for instance, a coffee shop. Their main goal is selling coffee, of course. But a coffee shop has more than meets the eye. 

There are certain people who are going to want to come in, get their coffee, and leave; others will want to sit around, stay, and do work. Still, others might want to come in for pastries or, if you offer them, sandwiches. Others might want to buy your coffee and take it home. 

If you want your coffee shop to beat out other coffee shops, you have to figure out more than just who likes your business. You have to figure out who likes to stay, who likes just coffee, who wants a sandwich, who wants to take their coffee to go, and who’s willing to invest some money in brewing your coffee themself.

How can you divide and conquer within your business?

3.Please Your Current Customers

Instead of obsessing over bringing more customers into the door, why not focus on the customers that you already have? 65 percent of business comes from the same people. You’ll make more money turning your customers into regulars than you will by pursuing new customers. 

Get to know everyone who walks through your door. If someone comes back a second time, try to figure out what they like. This is a principle commonly used by coffee shops, who get to know what their regulars like, and can sometimes even have it ready for them before they come through the door. 

Customer Service

When you know your current customers and focus on customer service, you show them you care about them as people, not just about the money that they give you. 

Figure out certain problems that they might have with your business or certain things that they’re confused about. If they have questions about your menu, services, or layout, other people most likely have questions as well. They’ll appreciate you fixing these problems as well. 

Ask Them Questions 

Ask your customers questions about which services/products they wish you provided and what the things they enjoy about your business are. Understanding this will allow you to hone in on your strengths and improve upon your weaknesses. 

Stay In Touch

Not every company has the privilege of having customers who walk in every day like a coffee shop, however. If this is the case for you, develop an email newsletter that you can consistently put out to stay in touch with customers who are particularly fond of your business. 

This Will Bring In New Customers

Keep in mind that word of mouth is still the strongest marketing tool out there. When you focus on pleasing your current customers, you make them very excited about your business. They’ll tell their friends and family about you, bringing in new customers. 

The trick is, you can’t make this your goal. Genuinely focus on pleasing your current customers, and the new ones will come.

4.Focus On Digital Marketing  

That’s right, folks, internet-based things are two items on this list. That’s because the internet is so central to business in the 21st century. Are you aware that digital marketing now generates more revenue worldwide than traditional marketing? 

There are many things you can do other than marketing to bring customers into your business. However, all of your marketing efforts should go-to digital marketing. People just aren’t paying attention to physical ads anymore; they’re usually looking at their phones. 

Social Media 

Get yourself on social media, and buy some digital ads. People will be able to see your ads as they scroll through their timelines. 

Social media on its own can be looked at as a digital marketing opportunity. When you make consistent posts, people are able to stumble upon you, ask questions, and receive answers. 


Online reviews are also extremely important in the 21st century. If you can get satisfied customers to leave reviews about your business on the internet, you’ll bring in more customers. 

SEO is Important 

SEO — or search engine optimization — is the process of editing your website so that it gets to the top of search engine results. Do some research on the words your customers are using to search for your products, and pepper them into your website.

This will propel you to the top of search engine results. 

Make Use of Online Services

There are many online services out there dedicated to helping you bring in more customers. Check out this online service we found, which will bring you into its network to help you learn how to Collaborate

Use These Tips For Attracting Customers 

Attracting customers can seem like a strange, ephemeral process.

However, if you get online and focus on building a great website, figure out what your specific demographics are, seek to please your current customers are much as possible, and focus on digital marketing, you’ll see customers pouring in through your door in no time.

For more articles like this, check out our “business” section. 

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