Traditional public relations (PR) worked with journalists utilised press, radio, TV and events to provide press releases and interviews on behalf of others. It was, and still is used PR as a tool to build a brand or, in many cases, as a form of crisis management.
While traditional PR is beneficial for those who already have a large public profile, whether it is a business or an individual. There is usually a need for an already interested audience in order for the content to be picked up by editors. Therefore, it can be difficult for small businesses to get the positive attention.
With the growth of online news sites, blogs, podcasts and social media, digital PR has become a more dynamic way of collaborating with journalists, bloggers, influencers to share guest blogs and articles, online press releases, and even videos. This can be beneficial to both large companies and smaller businesses. Companies may enlist the aid of a digital PR agency or a professional link building service to meet their development goals. However, it is even possible for small businesses to implement these strategies themselves.
Digital PR has great benefits to businesses, for example, building brand awareness and reputation, creating an online footprint and for SEO (search engine optimisation) purposes. A well planned and implemented digital PR strategy can help to build your brand in the following ways: what is pr in gaming
- Increase brand awareness
Nowadays, the internet is the publics main source of information. Therefore, it makes sense to meet your potential audience where they are. By increasing your presence online, through a publishing great content on your business’ website and social media channels or through engaging in advertisements, sponsorships and collaborations, you will increase your brand awareness.
- Build brand reputation
A successful digital PR campaign can improve brand reputation. Increased positive exposure online and on social media platforms can also create a buzz around your brand and build trust with the consumer.
- Reach your specific target audience
Digital PR has the ability to target a wide range of publications such as industry niche sites. Additionally, they can seek out collaborators that are a perfect fit for your business, in that they match the beliefs and message you want to send to the public. This way you can reach a very specific and targeted section of the public who are most likely to be interested in your product or service.
- Improves SEO
Digital PR and SEO work hand in hand. The product of digital PR is in the form of off-page SEO backlinks or referrals from other websites. The greater the quality and quantity, although to a lesser degree, of backlinks you have to your website the better your sites ranking position in a search engine results page will be.
- Increases website traffic
Due to the increased online exposure that digital PR can bring to your site you are more likely to gain attention across a variety of platforms in the form of referrals. This will drive greater numbers of visitors to your site, hopefully increasing sales and revenue in the long term.
- Become a valued leader in your industry
it is possible to become valued speaker or respected thought leader within your industry. Through the process of carefully targeted guest posts on high quality websites. Being an authoritative and trusted voice in the eyes of the public will improve your brand credibility and image.