Setting Up a New Company? How to Strengthen Your Brand Through Work Uniforms
You’re creating your own business and plotting and planning every detail. The excitement is palpable. You then go and recruit your staff, which is a major first hurdle for any business. During it all, you’re establishing your brand and its values. Are you aware that establishing your brand has never been so vital? You need to make yourself stand out in every way possible in order to survive in an extremely competitive world.
What is one of the most distinctive ways of doing so? Work uniforms. It unifies the brand and distinguishes it as different from the rest. It may be an apron over a shirt and jeans of specified colours. It can also be shirts made in a certain colour and style that make up the uniform, such as seen in most banks.
Let’s find out how all of this benefits your brand.
Different Looks for Different Industries
Whatever the brand, uniforms will reflect the mood and values of the company. Some are more formal. As we have mentioned, the banks often have a formal uniform, while restaurants tend to have casual ones. It’s important to match what you want to convey to the customer. The restaurant is conveying a relaxed atmosphere. The bank a professional one.
What a Uniform Can Do for You
Having a uniform will ensure your team looks cohesive. It will make clear at a glance which people belong to which company and offers you the opportunity to make your customers aware whom they ought to approach. Not being able to find staff when they want to is exceptionally frustrating for customers, not to say non-staff, who might be approached by others accidentally.
What’s more, it tells your staff that they are important, and that their roles matter.
Having a uniform enables you to create a very powerful identity. You may choose to use neutral colours, but even so, with your logo, people will recognise your brand. Some brands opt for brighter colours in order to stick out like a sore thumb—something you really want in business nowadays.
Basically, it’s free advertising, and your staff are your brand ambassadors (for better or for worse). Naturally, you will train your staff how to represent the brand at all times when wearing a uniform.
If you create a company that people want to work for, then you’ll also create a sense of pride when employees wear the uniform. They may even feel responsible for their actions when wearing the brand colours.
The team tends to exhibit camaraderie towards others of their own kind. Should they be out on the town and encounter someone else with the same uniform, they will immediately have a foundation for bonding.
This is ideal for when different branches meet together to work on a project.
One of the most striking aspects of wearing uniforms is that of theme or look of the brand. You can unify the colours and logo in this easy manner by adopting uniforms. You can make your nail salon be all pink or your hair salon blue and gold. Your restaurant could have multicoloured aprons, as long as they fit with your theme colours. For instance, use lime and red and orange in a Mexican restaurant.
It is one of the ways to bring life and verve to your brand.
You can also manage hygiene when you have a uniform. People won’t wear the brand at home, so it is clear that those uniforms have limited opportunity for becoming dirty. Unconsciously, the customer will appreciate this.
Not only this, but staff are appreciative of items that protect their personal clothing. Wearing staff uniforms means they don’t have to fork out money for looking good while at work, which is helpful for managing household budgets.
Challenges of a Uniform That You Can Overcome
There are some disadvantages to consider when thinking about work uniforms. This type of dress can be unshapely and not fit well. People’s body shapes are rarely the same, so you may have to consider getting a seamstress in to adapt your uniforms. This is an extra cost.
They may be uncomfortable, particularly when made of stiff material, or of a fabric that causes the wearer to sweat. This may irritate the employees and cause the quality of their performance to drop. To prevent this, ensure that your uniforms are made of comfortable, breathable material.
Uniforms also prevent uniqueness, so if you want uniforms, consider ways in which employees can express their individuality. This can be through jewellery, for example.
There are many ways in which uniforms promote and achieve a healthy and successful brand. They serve to unify your theme and look while encouraging your staff to work well and be unified. Uniforms advertise your brand and assist your customers in knowing who belongs to your company.
So, are you going to make that investment and establish a strong brand through uniforms?