Digital Marketing

SEO Core Web Vital: How to Measure & Improved Them

Back in the spring, Google announced that it was preparing to launch a new ranking algorithm, which would determine the presence of the principal vital indicators of the site for the web. Core Web Vitals has been named the official new ranking factor.

Up to a hundred different changes are made to the ranking system each year. The search engine algorithm is updated every week. The vast majority of changes are not announced in any way. But if publishers still receive a notification about any changes in the way sites are ranked, this is done on purpose so that specialists can prepare in advance for large-scale changes. It happened in this case as well. Google wants site owners and SEO professionals to prepare ahead of time for Core Web Vitals.

This algorithm will analyze the actual user experience of interaction with the site. Does the user get the information they need quickly enough, is it available for exchange, and is the site stable? That is, metrics such as page load speed, browsing depth, and user experience become decisively important. There are other signals based on which Google will conclude that the site is user-friendly, practical and deserves high marks, including reaching the top. From this SEO blog, you will know more about Core Web Vitals.

What is Core Web Vitals?

Core Web Vitals is an index that Google attaches great importance to as an indicator of the health of a website.

1. Largest Contentful Paint (LCP) Represents:

The time it takes for the most meaningful content to appear on the page. Strictly speaking, it refers to “the time it takes for the largest image or text block displayed in the viewport to render after the first load begins.” A similar metric is First Contentful Paint (FCP), which refers to the time it takes for some content first to appear.

2. First Input Delay (FID) Represents:

The delay time to the first input quantifies the responsiveness when the user first attempts to interact with the page. Figure 3 shows the loading of a web page in a timeline. The resource is requested and rendered in sequence, but if the browser encounters user input while the task is running in the main thread, it will not respond to the information until complete.

3. Cumulative Layout Shift (CLS):

It quantifies unexpected layout shifts in the displayed content. Specifically, it is calculate by multiplying the area affected by the layout shift in the viewport by the distance travelled. The CLS score indicates that the higher the number, the more significant the layout shift, and 0 shows no layout shift.

Learn How to Measure Core Web Vitals & Find Out the Challenges:

There are multiple tools with different data sources and acquisition items for Core Web Vitals measurement, so selecting the device according to the purpose is necessary. Google Chrome developer tools and Lighthouse can refer to the index called TBT (Total Blocking Time) instead of FID.

Suppose you want to understand the issues of the website you are operating. In that case, you can find the problematic URL in the “Main Web Indicators” report of the Google Search Console and check the issues for each URL in PageSpeed ​​Insights. It will be good.

1. Google Search Console “Main Web Indicators” Report:

This report allows you to see URLs for each of the three Core Web Vitals indicators and status, so you can see which URLs need improvement

2. PageSpeed ​​Insights:

Once you know the URL that has the issue, enter the URL in PageSpeed ​​Insights to see Core Web Vitals.

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