What is E-commerce

E-commerce is an entrepreneurial activity that is connected to the Internet. In the online segment, it is possible to distribute, advertise, sell and promote services or goods. Practically every modern company in the world has its website or uses another platform to inform customers and sell products.

Why do many companies work in E-commerce?

There are no limitations on markets. Thanks to the Internet, the company can expand the target audience and offer services to people who are located anywhere in the world. Qualitatively configured targeting and the ability to manage advertising companies allow to work with users regardless of their location and preferences.

Trends in automation and digitalization of processes. Most management operations can be automated, not only reducing costs but also increasing efficiency. A salesperson can remind the customer of themselves, offer new products or services, and make regular contact with new customers.

Managing online sales, consulting with customers, and operating a website regardless of niche can be done remotely. Many costs are no longer an issue: rent for space, the need to hire an additional consultant, and more.

Niches of e-commerce

E-commerce can take many forms, including different business-to-consumer relationships and the various items that are traded as part of those deals.


Successful examples of e-commerce often involve retailing, in which the entrepreneur offers services and goods to the customer without intermediaries. With properly set up advertising, products can be offered to users who are already interested in them.

There is also a place for e-commerce in the wholesale trade, where the entrepreneur offers a large number of products to retailers. The latter in turn sell them to consumers, and you make a profit due to the volume of sales and rapid turnover of funds.


Crowdfunding is an ideal E-commerce option for entrepreneurs who are ready to offer users a problem-solving idea but do not have the necessary start-up capital. Money is collected from consumers in advance and used to bring the product to market.


There are many skills or skill sets that companies and individuals need a certain amount of. For example, an accountant will reconcile the statements by the end of the year for a fee, or a teacher will help edit a thesis. In this case, you are offering consumers to buy specialist time.


Financial Services have also evolved over the past few years and are now heavily used in E-commerce. Consumers can apply for a loan program online or sign up for a platform to make payments.


Ecommerce can be used to provide educational services to consumers around the world. Some of the most promising areas include professional courses for programmers, designers, executives, and other professions.

Development of e-commerce projects

E-commerce encompasses several different types of businesses and corporations and is becoming one of the most important aspects of the Internet. 

Today, online commerce accounts for more than 5% of global commerce. Owners of a large, medium and small businesses are getting involved in e-commerce and are realizing that developing marketplaces and sophisticated online stores are at the forefront of scaling a business. 

Creating marketplaces helps businesses sell products to their customers around the world. Web sites break the barrier of a business’ geographic location and offer a wide range of audiences and, therefore, the opportunity to increase sales. Creating a custom online store is not an easy task, so it is worth entrusting it to experienced developers with experience in the field. And if your team does not have them – it is worth considering outsourcing e-commerce development.

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