Digital Marketing

How to Ensure Your Website is Tablet-Friendly

We live in an age where tablet ownership is widespread. In America alone, 53% of adults owned at least one tablet in 2021, with the Apple iOS operating system being the most common platform for tablets and being used in 58% of tablets. As more people purchase tablets, this leads to more internet searches and web visits being conducted on these devices. What this means is that in today’s world of the internet, every website should be easy to navigate on tablet devices to ensure that the visitor is engaged with the site and has a pleasurable user experience. Whether you have your own blog or create websites for your work, it is imperative to ensure that they function correctly when used by modern tablets. Here are some of the key ways that you can ensure this is the case.

It must be touch-compatible

One key feature tablet owners like when searching the web is to be able to navigate using touch. Whether your website is being accessed by professionals using Business Tablets or by a parent shopping on their family’s tablet, it is a key feature of this hardware, and it is imperative to design your website with this functionality in mind. There are numerous ways you can incorporate touch-sensitive features into your design. Finger swiping is a common gesture on tablets, and this can be used to browse through the content on each page of your site. Navigation buttons should also be larger than in pre-tablet days so that they are easy to be touched accurately; ideally, they should be fingertip-sized. If your site offers products for sale, then having fields that can be populated automatically (for instance, delivery addresses) makes your site far easier to use and can be done with a range of APIs or some forms of JavaScript coding.

Avoid using Flash content

Support for Adobe Flash ended at the end of 2020, and it is now a discontinued web plugin. No modern phones or tablets will support this software, so you must ensure that none of your website content uses Flash-related features. If you do have Flash content on your website, remove it as a priority. Tablet and mobile users will get an error message when trying to access Flash-related content and this will make your site look outdated or unreliable and will also reduce the user experience.

Consider your font sizes

Most modern tablets will have a screen size between seven and ten inches; larger tablet screens tend to go to fourteen inches, but even large tablet screens still tend to be smaller than most laptop or monitor screens. You should bear this fact in mind when thinking about the font sizes on your website. Ideally, you want to strike a balance between making the text easy to read but limiting the need to constantly scroll up and down the screen because of text that is too big.

Choosing fonts that are easier to read on smaller screens is another great idea. Sans serif fonts tend to be easier to read at smaller sizes, and there is a vast range of such fonts available online to give your website its own distinctive style while still ensuring it is accessible for tablet users.

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