In our busy, urban lifestyles, we look for choices that are convenient. Be it daily chores, shopping, or entertainment, we prefer platforms that are convenient and easy to use; platforms that have multiple things, and can be accessed anytime, anywhere, from any device.
Talking about entertainment, the Indian entertainment industry has evolved over the years. Viewers are now demanding access to varied content in one place. We remember the time when DTH was introduced in India back in 2003, which was a revolutionary change in the entertainment industry. A set top box along with a rooftop antenna streamed all our favourite TV channels directly to our homes. Sitting in 2022, viewers are consuming unlimited global content through OTT platforms such as Netflix, Disney+Hotstar, Amazon Prime Video and so on.
One of the pioneers in the DTH industry, Tata Play, formerly Tata Sky, has taken a huge step to bridge the gap between the two worlds – DTH and OTT. With its rebranding to Tata Play, the company wants to position itself as a holistic content distribution platform. They have added Netflix to the existing pool of 12 OTT platforms along with Amazon Prime Video, making Tata Play Binge a super aggregator app. So now, along with your broadcast TV channels, you can enjoy all popular OTT content with a single subscription.
What’s new in store for the Tata Play viewers?
Tata Play Binge Combos: Fulfilling Our Binge Cravings
Remember we were discussing how we want everything on one platform? Well, the Tata Play Binge combo packs aim to fulfil that need.
Tata Play Binge combo packs allow viewers to enjoy both live TV channels and OTT content on a single subscription. So, you save the hassle of switching between different HDMI ports. You get Video on demand (VOD), unlimited OTT content from various apps, as well as Tata Play catch-up shows for a whole week.
Tata Play: New and Exciting Entertainment Features
Tata Play has been in the business for many years now, and it has always amazed its subscribers with ultra-cool features and new offers in the world of entertainment. For instance, the pause and record Live TV features were something we could not imagine was possible in a dish connection.
Here are some more features that we like:
- HD Picture Quality: We want to live the things we see onscreen. Tata Play’s HD feature brings us closer to this dream. Now we can enjoy our favourite shows in high resolution across all streaming devices.
- Enabled Google Voice Assistant: We prefer convenience over everything. So, Tata Play has now enabled Google Voice Assistant for viewers to search anything and everything with voice command.
- Multi-Screen: With the multi-screen feature, different members of a family will be able to enjoy their individual choice of content across multiple devices simultaneously.
- No Service Charge: Tata Play now offers free service visits to enhance customer service. Also, inactive customers can recharge and get started with the platform for no additional reconnection charges.
Entertainment Aur Bhi Jingalala
The new tagline perfectly aligns with Tata Play’s new strategy to make entertainment easily available for all. So what are you waiting for? Get your new Tata Play connection and make entertainment aur bhi jingalala.