It’s no secret that trade shows are one of the most popular ways to advertise a business. The idea of a hub of companies coming together to advertise their wares is a great way to bring in interested clients, which in turn produces potential leads.
As a growing business, you want to make your first display at the business expo a profitable one. However, if you don’t know how to set up a portable trade show booth properly you could end up turning away more customers than you attract.
So, what is the right way to create a trade show display that will turn heads and build your brand? This article has the answers that you need, so make sure to read on and find out more!
Lighting Is Key
Lighting is arguably the most crucial part of setting up a trade show, especially if you’re part of a niche industry. In fact, lighting is so important that even with a beautiful layout you’ll end up looking lackluster at the event.
You get to have a lot of control over how your lights are displayed, so the best thing to do is to use inviting lights to highlight your items. You’ll want to opt for a warm yellow or inviting white light that presents your wares while being easy on the eyes.
Don’t Forget the Main Materials
You’re going to need more than a bare table to wow the crowd. While it’s not necessary to create the most elaborate presentation, you do want to make sure you still make a statement. To do that, you’ll need to gather the right materials to set up a booth worth everyone’s time.
Start by purchasing the base platform for your setup and add the pipe and drape to enhance the display. You’ll also want to get your hands on a cart to store and carry your items, and any extra drape supports and accessories you’ll need.
Set Up a Virtual Chat Option
If there’s one thing that the COVID-19 pandemic has done, it’s sped up the incorporation of virtual meetings. People everywhere are embracing the ability to connect online, and you’ll want to offer that option at your exhibiting vendor as well.
More trade shows are allowing for virtual displays and meetings, with some going completely online. Make sure to take advantage of this and find a solid internet connection to connect with potential customers. You’ll want to look into the various virtual meeting apps available to find one that works best for your trade show booth.
By incorporating these trade show tips, your business will be well on its way to being the start of the trade show!
Time to Set Up Your Portable Trade Show Booth
Now that you know how to create a portable trade show booth, you’ll have no problem showcasing your goods and attracting potential clients.
Make sure to have a look around our site to see other ways you can find success!